A.B. Data, established in 1980, is an entrepreneurial company offering services to the direct marketing industry. The company s data services division specializes in segmenting and keycoding, dupe elimination, gender coding, geocoding, telephone appending, standard industrial classification appending, standard postal discounting, custom drop shipment postal discounting, laser printing cut-sheets, data conversion, and lettershop services. The firm also offers direct marketing consulting services, ranging from creation of specialized major donor and membership development to planned giving, Internet fund raising and communication programs. The company has access to more than 300,000 businesses and over 150 million individuals home addresses. Its consumer database contains a wide variety of demographic information, such as age, household income, marital status and type of home. A.B. Data has branches in Milwaukee and Washington, D.C.