Founded in late 1998. Ad Results Advertising specializes in live radio endorsements in which ON-AIR radio personalities recommend products or services. The firm creates radio endorsement campaigns from start to finish providing market and station selection. Radio time negotiation and purchase. Copywriting. Endorser training. Monitoring services. Return on investment (ROI) analyses and auditing of radio station invoices. Ad Results Advertising has worked with hundreds of local and national radio personalities and has developed effective campaigns for diverse clients. Such AS brite smile. Cingular and Purina ONE.
Services/Products
Ad Results Advertising has worked with hundreds of local and national radio personalities over the last 13 years and knows how to match the endorser with a client's product or service for the maximum direct response effectiveness. With hundreds of millions of dollars invested in radio advertising and close contacts with more than 1200 stations in over 200 markets, Ad Results has the connections and expertise to make its clients' ads succeed. The Company's capabilities also include experience in the area of African American and Hispanic direct response initiatives. It firmly believes live radio endorsements are a powerful sales tool that capitalizes on listeners' loyalty to popular and credible radio hosts.