Located in Omaha, Neb., Adaptive Marketing is a part of Vertrue, which is an integrated marketing services company. It offers a variety of consumer-based membership and loyalty programs, as well as proprietary Internet and telephone-based technologies. The company also develops multichannel venues for clients and marketing partners to generate incremental revenue and increase loyalty. Adaptive Marketing focuses on identifying opportunities for growth and improving shareholder value. The company offers a wide range of programs in several primary spending categories, such as health and wellness, security, discounts, personals and personal property. It serves customers as per their specific needs with relevant offers from its clients and partners.