AdDate.com is an electronic negotiation platform to book ad spots whose target customers are buyers and sellers of ad spots. The company s focus is on the direct response segment that uses remnant ad inventory across a range of media. AdDate.com is a service that uses proprietary, scalable Internet-enabled workflow and processes to offer a central clearing house function to sell remnant ad inventory. Remnant advertising space is a perishable commodity that is discounted and needs a system to bring it to the attention of buyers throughout the country in time. AdDate s systems allow integration to legacy systems and host features such as collaboration, advertising video preview and electronic rolodexes to build relationships among buyers, media representatives, brokers and suppliers. The company s office is in Dunwoody, Ga.