Added Value USA, founded in 1976, has been offering communications tracking, targeting and market segmentation to its clients. It is one of the leading market consultancy firms delivering brand management consultancy services. Added Value USA is a company that offers brand development and marketing insight services to blue-chip companies across all industry sectors. Added Value USA, a global marketing insight group, was formed in 2004 from three leading agencies within the WPP Kantar division, the German-based Icon Brand Navigation, the United States-based Diagnostic Research and the United Kingdom-based Added Value. Added Value Group operates Icon Added Value, Added Value USA, Oracle Added Value, ICM Added Value and Added Value. The group has offices in more than 15 locations and over 10 countries. Added Value USA has operations in Los Angeles.