Advertising.com, a part of AOL, is a privately owned company that conducts strategic direct-response and brand marketing campaigns, is one of the leading providers of results-based interactive marketing services to advertisers and publishers. Its primary product, Branding Plus, leverages their extensive Internet reach, demographic and behavioral targeting, and rich-media capabilities to maximize brand impact among an advertiser's desired audience. The Branding Plus suite comprises five components that can be bundled or used as stand-alone solutions to maximize advertisers' brand impact objectives. The components of the Branding Plus suite include: Reach Plus, Targeting Plus, Rich Media Plus and Insight Plus Optimization. Advertising.com has its headquarters in Baltimore with branch offices in New York, Chicago, San Francisco, Los Angeles and Mountain View, Calif. The company also has offices in London, Paris, Stockholm, Sweden; Copenhagen, Denmark; Hamburg, Germany and Madrid; Spain.