Affinitas, based in Mesa, Ariz., offers a wide range of direct marketing solutions. The company provides a variety of integrated services, including direct mail, customer contact centers and electronic solutions, database development, market research, and creative and analytical services. Its range of electronic solutions include Web site designing, online shopping systems, search engine optimization, video e-mail broadcast and custom digital services. Affinitas also provides other electronic solutions for online surveys and scheduling, market planning and research, online training manuals and internal communication tools. The company s analytical services include profiling, response analysis, modeling and clustering. It collects data for clients from various sources, such as customer profiles, purchasing and product history and customer satisfaction scores.