Since our inception in 1973 our mission has been to serve the total automotive needs of our customers. Our vision is to be an organization dedicated to creating lifelong, enthusiastic customers, by delivering superior value, and providing extraordinary personal service. Using the simple motto of “Treat people like you would like to be treated” as the hallmark by which we do business, Al Serra Auto Plaza has grown from a small, stand-alone Chevrolet dealership, to become Michigan’s largest automotive complex.
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