After finding an enchanted castle, we set out cleaning cobwebs, building shelves and painting in lively colors. Searching for a name, we rubbed our magic lamp, whispering: The philosophy of AlakaZam Toys We believe that childhood is a time in life for creative and imaginative play. We select toys and other items for our store which nuture the spirit of the child. People of all generations visit Alakazam and joyfully recall such childhood treasures. We are inspired by the Waldorf and Montessori Philosophies, offering top quality, art materials, natural fiber dolls, wooden toys and other special playthings.