Alexander + Tom was founded in 1996 to provide marketing solutions. It has experience in branding, media, one-to-one marketing, new media and database marketing. The company has created campaigns and communication tools for a range of clients from established national brands to new upstarts. Alexander + Tom provides marketing strategy, development and design, and also the business logic, programming and reporting necessary to measure results. The company has worked with several types of organizations, such as Titleist, Footjoy, Citibank, the Discovery Channel, Blue Cross & Blue Shield, Chesapeake College and the Smithsonian Institute.