Alfa's mission
To our family of customers, we are committed to excellence, integrity and exceeding customer expectations in both sales and service by providing profitable multi-line insurance and other financial services.
Alfa's vision
Alfa™ will focus on effective use of technology to enhance the productivity of our people and increase our knowledge of, and service to, our customers, while investing resources in product and geographic expansion.
Alfa's history
As an outgrowth of the Alabama Farmers Federation, Alfa Insurance Companies began in 1946 to provide quality fire insurance to federation members, who were primarily farmers. John Tucker Harris, a prominent Lee County farmer and past president of the Lee County farm organization, sent in the first pre-insurance application. Since then, Alfa™ has grown to offer an excellent array of insurance coverages including life, property and automobile to its clients and has also become known for superior customer service. Alfa™ and its affiliates now provide insurance and other financial services to more than 1 million customers in 11 states.