Established in 1996, ADS Alliance Data Systems Inc. is a provider of transaction based, data-driven marketing and loyalty solutions. Based in Plano, Texas, the company offers an array of services, such as co-brand/commercial credit card programs, loyalty consulting and consumer database marketing, to name a few. Additionally, it provides permission based e-mail marketing, data services, one-to-one/coalition loyalty programs and creative agency services. ADS Alliance Data Systems Inc. caters to pharmaceutical, hotels, banks, grocery and consumer packaged goods markets.