J.W. (Bill) Wright founded Associated Supply Company, Inc (ASCO Equipment) in Lubbock, Texas in 1960 as a Towmotor lift truck dealership and U.S. Army surplus equipment store. Bill attended Lubbock High School, graduated from The University of Oklahoma with a degree in mechanical engineering, served with the Navy Seabees in the Philippines in World War II and then spent fifteen years as an engineer with Humble Oil and Refining Company prior to returning to Lubbock to start Associated Supply Company, Inc (ASCO). Bill started with the simple goal, which was to recruit the best people available, sell the best equipment available, and above all, provide the best product support available. In 1965 Caterpillar Tractor Company bought Towmotor, and Associated Supply Company, Inc became a Caterpillar lift truck dealer. In 1969 Associated Supply Company, Inc bought the Clark Michigan dealership for West Texas and New Mexico. Because of a Clark-Volvo joint venture and merger in 1985, ASCO became a Volvo Construction Equipment dealer. ASCO has opened several additional stores throughout the years. In 2008 ASCO opened a new location in Abilene and one month later purchased Roberson Rent All in San Angelo, TX. December 18, 2009, ASCO acquired Texana Machinery in San Antonio and Austin. Texana Machinery added the CASE Equipment line to ASCO. Today, ASCO Equipment represents the Caterpillar lift truck line, Mitsubishi, Crown, JCB, Volvo, Bobcat, Case, Genie, JLG, Kawasaki and several other lines of well known and respected construction machinery and material handling equipment..