Atlanta Life Insurance Company, the flagship of Atlanta Life Financial Group, is comprised of Group Reinsurance and Preneed. Atlanta Life Insurance Company provides insurance products to businesses and individuals. Atlanta Life Insurance provides group life products to Fortune 500 companies and funding products to help consumers preplan and prearrange their funerals. Atlanta Life Insurance began as a small insurance association with a capital investment of $5,000. For many years it operated as a mutual assessment enterprise. The policyholders, exceeding 23,000 by the end of 1909, provided the majority of the revenue through premium payments and periodic assessments. The company offered one contract, an industrial health and accident policy that paid a small sum upon the death of a policyholder. Atlanta Life Insurance, with headquarters on Atlanta's historic Sweet Auburn Avenue, has been in existence since 1905. Founded by Alonzo Herndon, a prosperous black barber and entrepreneur who rose from enslavement to become by the wealthiest African American in Atlanta, Atlanta Life is the leading African American stock-owned insurance company in the nation.