ADAMM, Automobile Dealers Association of Mega Milwaukee, is an automotive association that was founded in 1907. One of the goals is to help facilitate good relationships between member dealers and their customers. ADAMM has grown a lot over these 100 years and has done much to make buying a car or truck an enjoyable experience. ADAMM's membership is made up of 124 new car dealers in southeastern Wisconsin, mainly concentrated in the four counties of Waukesha, Washington, Ozaukee and Milwaukee. These 124 dealers represent a sizeable amount of revenue, taxes and employment in the state of Wisconsin. For example: