The Bad Ass Coffee Company of Hawaii, headquartered in Salt Lake City, is a franchisor of a chain of gourmet coffee stores. The company has more than 45 stores in hometowns and popular tourist destinations throughout the Hawaiian Islands and North America. It also offers a line of retail merchandise, including customized mugs, hats, T-shirts, chocolates and macadamia nuts. The Bad Ass Coffee Company serves high-quality coffee by the cup, espresso drinks, and related food and beverages. In addition to selling coffee drinks, the company also sells gourmet coffee beans. Its coffee shops feature interior design that resembles the Hawaiian tropical atmosphere. The Bad Ass Coffee Company offers online sales of its products.