Founded in 1989, BCBG MAX AZRIA is a chain of women apparel stores operates by the BCBGMAXAZRIAGROUP Inc. Located in Vestavia, Ala., the store offers evening dresses, denim, outerwear, footwear, swimwear, handbags and leather goods, swim wear, and footwear. It also provides a range of accessories, such as jewelry belts, sunglasses, scarves and wraps and hats. BCBGMAXAZRIAGROUP Inc. operates Herve Leger, BCBGENERATION and Final Cut Outlet. The retailer also sells products through its e-commerce website www.bcbg.com.