BeautyFirst offers more than 6,000 beauty products for hair, skin, nails and bath and body, such as body washes and shower gels, scrubs, bubble baths, bar soaps, lotions, creams, body butters and sheas, candles and accessories. It employs trained beauty consultants and provides customized solutions to its clients. A full-service salon and certified spa, it offers some of the latest cuts, styles, perms, makeovers and color services. BeautyFirst deals in products from some of the leading brands, including Abba, Amplify, Sorbies, Alterna, Joico, Brocato, American Crew, Claypac, Curl Friends, Matrix, Mizani, Redken, Nexxus, Schwarzkopf, Wella, Terax, Woody s, Farouk, Fudge, Framesi, Propoline, Purology and Urban Essentials. It has stores throughout the United States.