Belmar Bakery Belmar Bakery has been an Amarillo tradition since 1965. Richard and Deana Zaccardo became owners in 2002 and quickly expanded the bakery. Belmar is a full line retail bakery located in the panhandle of Texas, specializing in pastries and danish cookies, pies and a variety of breads. We offer a tremendous selection of decorated cakes and cookies for all occasions and wonderful gourmet desserts and cakes. Voted Best Bakery in the Globe news readers poll 5 years in a row! It's simply a delicious place to be.