Billy Heroman's Flowerland is a family owned business founded in 1955 by Janet and William J Heroman, Sr. Today we ARE THE LARGEST Heroman florist in Baton Rouge with three locations. The Heroman family has been serving the Baton Rouge community in the floriculture industry since 1878. Now the 4th and 5th generations of Heromans have entered the business - Buzzy Heroman and Susie Heroman and their children Ben and Robert Heroman and nephew Todd McBride - assuring the continued tradition of quality and excellence that is like no other florist.