Founded in 1945, Blue Cross of Idaho is one of the leading health insurers, with approximately one quarter of the state s population enrolled in its traditional, preferred provider organization and managed care programs. Blue Cross of Idaho is an independent licensee of the Blue Cross and Blue Shield Association. The Blue Cross and Blue Shield Association is a trade organization that administers the licensing program for the use of the Blue Cross and Blue Shield symbols. It is an association of 39 independent Blue Cross and Blue Shield Plans nationwide. Blue Cross of Idaho offers a complete line of managed care group products, each designed to target a different market segment. Its managed care plans include HMOBlue, True Blue, BlueCare and BlueWorks. Blue Cross of Idaho offers a large network of physicians, specialists and hospitals. Headquartered in Meridian, Idaho, Blue Cross of Idaho employs more than 850 employees.