Founded in 1998, Bluefly is an online retailer of designer brands and fashion trends. The company was launched in June 1998. It offers women s fashions in areas such as belts, coats, dresses, fragrances, hats, jewelry, shoes, sweaters, suits, sunglasses and swimwear. The company also provides men s fashions in areas such as briefcases, coats, hats, pants, shirts, shoes, sunglasses, ties, wallets and watches. The company offers home fashions such as bedding, bath, home gifts, stationery, picture frames, pillows and tabletops. Bluefly is headquartered in the heart of the Fashion District in New York.