Bluff City Electronics carries approximately 25,000 different electronic items in stock, which represents approximately 300 manufacturers. The company offers products and personnel to serve a variety of electronic interest, which include industrial automation, radio, broadcast, commercial, consumer, sound, video, computer and hobby. It sells merchandise primarily by personal contact through its outside sales force. The company was the first electronics distributor in the mid-South. Alfred L. Cowles Sr. and John H. Viser Jr. established Bluff City to serve the ham and radio trade in 1938. Bluff City Electronics is headquartered in Memphis, Tenn.