Since 1938, Bowlmor Lanes has been a New York City landmark. Built in Greenwich Village, many describe it as 'an art gallery you can bowl in.' Every detail in Bowlmor Lanes was designed to create a feeling of sophisticated whimsy. Its past patrons have included former United States President Richard M. Nixon, the Rolling Stones musical group and the famed actress Cameron Diaz. In addition to becoming one of the longest continuously running bowling establishments in the United States, Bowlmor Lanes hosted the first bowling shows in the 1950s. It was later patronized by featuring the 1987 Jodie Foster movie, Five Corners, several short films, music videos, a Guess Jeans print ad series, Cosmopolitan magazine, the J. Crew Fall 1997 catalog and two VH-1 specials. In 2001, Bowlmor Lanes became the world s highest-grossing bowling alley.