Bozell is an independent, employee-owned agency that is operated by InterPublic. It provides a range of brand management and development services. The company helps clients to solve marketing and communication issues. Bozell also offers advertising solutions in the areas of television, radio, interactive display and viral messaging. It provides media strategy, optimization, reporting and targeting services. In addition, the company specializes in the areas of public and media relations. Bozell offers Web site design and hosting, database integration, online reputation management and search engine marketing solutions. Its clients include Borsheims, VT Industries and Berkshire Hathaway. The company also operates a direct marketing business, Smartargeting.