Traditional money managers do one of two things: Active managers focus on picking individual stocks, the antithesis of diversification; index managers hold many securities but mimic arbitrary benchmarks. Cedarwinds uses a different approach. Our firm’s guiding investment philosophy is that portfolios having multiple index exposures and asset class diversification lead to higher expected returns on a more consistent basis over time compared with traditional money management approaches. Our philosophy has been shaped by the belief that successful investing means not only capturing risks that generate expected return, but reducing risks that do not. Avoidable risks include holding too few securities, betting on countries or industries, following market predictions, and speculating on "information" from rating services. To all these, disciplined diversification is the antidote. Proper diversification washes away the random fortunes of individual stocks and positions client portfolios to capture the returns of broad economic forces.
Services/Products
Cedarwinds, established in 2004, is headquartered in Milwaukee, Wisconsin with offices in Florida and Illinois. We are an independent, fee-only investment advisor registered with the SEC. Our firm specializes in the creation and management of model investment portfolios comprised of structured index funds and exchange-traded funds (ETFs). We are passionate in our core belief that a structured approach to investing using a disciplined blend of high performance, low cost index-oriented funds represents the most effective risk management strategy over the longer term. Our business model has been carefully designed to provide a comprehensive range of value-added investment solutions capable of meeting the specific needs of individuals, families, entrepreneurs, retirement plans, charitable organizations and other publicand private entities.