Chuck E. Cheese's is a food and entertainment center operated by CEC Entertainment Inc. Established in 1977, the center features food and entertainment for children of all ages. Its dining options comprise a variety of beverages, pizzas, sandwiches, appetizers, a salad bar, mozzarella sticks, Italian breadsticks, French fries and desserts. The center features musical and comic entertainment by life-size, computer-controlled robotic characters, rides, arcade style activities and family oriented games. It also organizes parties for occasions, such as birthdays, school fund-raising events and more.