Founded in 1984, Coldwater Creek Inc. is a multichannel retailer of women's apparel, jewelry, fashion and home accessories as well as gift items. It offers products under the Coldwater Creek brand. Based in Jacksonville, Fla., the company has approximately 356 premium retail stores throughout the United States. Coldwater Creek Inc. serves customers through its retail and direct segments. The stores' merchandise assortment, retail stores, catalogs and e-commerce website are designed for women who are 35 years of age and older. It has received accreditation from the Better Business Bureau.