Every passing day shows Local Mobile Searches growing faster than ever but what happens when someone visits your web site from their SmartPhone after carrying out a local mobile search or from seeing any of your local offline advertising?
If you haven't got a mobilized version of your web site then the cold hard truth is they will probably just give up and leave & having to zoom in and out, scroll up, down, left and right to get the information they're looking for isn't a good experience and its definitely NOT good for your business!
If you do have a mobilized version of your web site, where are the calls to action or contact details for your business located? Probably not where they need to be which is on the very First Page They See!