Tipping Sprung is a parent holding company operating three divisions, namely Tipping Gardner, Tipping Sprung Translations and Tipping Sprung Licensing. Established in 2000, Tipping Gardner is a branding and marketing consultancy arm based in New York, N.Y. It specializes in providing brand strategy, brand architecture, research, identity, design and naming, digital strategy and implementation, messaging and brand extensions to its clients. Some of the clients served include Procter & Gamble, Time Warner Cable, Johnson & Johnson, American Express, Amnesty International, Rainforest Alliance, Verizon, Nokia, GE, Goldman Sachs and Eli Lilly.