About The Deep End The Deep End Swim and Sportswear is a woman-owned and operated business located in Rochester, New York. Years ago, owner and proud swim mom, Barbara Anzalone, saw the need for a swimwear company that was reliable, trustworthy and one that would go the extra mile to add a personal touch to business. When the opportunity arrived in 2000, she eagerly began. Based on a commitment to supply you with the best possible prices, service and selection, we have continuously grown year after year to meet our customers' needs. Whether we are supplying an individual swimmer or an entire team, we guarantee you'll receive the best products, unsurpassed advice and personal service you can't find anywhere but at The Deep End.