Located in New York City, dELiA s is a direct marketing and retail company. It is comprised of three lifestyle brands primarily targeting consumers between the ages of 12 and 19. Its brands, dELiAs, Alloy and CCS, offer differentiated, lifestyle brands and various products, including apparel, accessories, footwear, room furnishings and action sports equipment. The products focus on teenage consumers, and are marketed through direct mail catalogs and Web sites. Its products, such as apparel, footwear and accessories, are sold through its mall-based specialty retail stores, which are located throughout the United States.