For over 43 years, Design Concepts has been serving more than 400 clients and over 2,000 products and services. The company is a nationally recognized innovation consultancy located in Madison, Wis. It caters to industries, such as health care and medical, consumer products, sports and recreation, socially responsible design and education. Design Concepts major clients include Abbott Laboratories, Baker, Bunn, American Family Insurance Group, Audio-Technica, Buell etc. It has capabilities of strategy and research, industrial design, protype development, electrical and mechanical engineering.