The Lacek Group, a division of OgilvyOne Worldwide, is a loyalty marketing company. Founded in 1993, the company serves several airlines, hotels and rental car agencies. The Lacek Group maintains offices in Asia, Europe, North America and the Middle East. It also specializes in offering a variety of loyalty solutions for the travel, retail, gaming, automotive, entertainment and health sciences sectors. The company provides consulting, technology, production and database marketing services. Its interactive marketing group specializes in developing online marketing strategies through application development, e-mail marketing and Web hosting. The Lacek Group has completed projects for AOL Food, National Emerald Club and Continental Airlines OnePass.