GfK Kynetec is a full-service market research and consulting firm. It specializes in the areas of crop protection, horticulture, biotechnology, and animal health and nutrition. The firm serves the agricultural machinery and equipment, human health and nutrition and food service industries. GfK Kynetec offers a range of market segmentation and product positioning services. It also provides a variety of conjoint and discrete choice analysis solutions. The firm offers various pricing analysis and tracking services. GfK conducts consumer, business-to-business and telephonic interviews. Additionally, the firm provides online surveying solutions. It works in collaboration with GfK Group, which is one of the largest market research companies in the world.