Elliance is an e-marketing company specializing in online customer acquisition and retention. Its programs target, reach, engage, sustain interest, promote usage and encourage loyalty to clients organizations. The company develops e-commerce Web sites; designs experiential loyalty programs; executes search engine marketing strategies; provides e-marketing productivity tools for e-mail, surveys and event promotion; and increases conversion ratios with up-sell, cross-sell and deep-sell devices. Its specific e-marketing products include ennectMail, an e-mail marketing tool; ennectSurvey, an online survey tool; ennectShare, an asset sharing tool; and ennectEvent, an event registration tool. The company provides a variety of services, including search engine, e-mail, promotion, viral, convergence, dialogue and affiliate marketing services; Web design; usability optimization; interactivity tools; loyalty programs; e-newsletters; alert and feedback systems; Web metrics; e-marketing plan evaluation; marketing research; and intranet and extranet development. Elliance is headquartered in Pittsburgh.