Established in 1994, The Entertainment Software Rating Board is a nonprofit and self-regulatory body. Located New York, N.Y., the company assigns computer and video game content ratings, enforces industry-adopted advertising guidelines and helps ensure responsible online privacy practices for the interactive entertainment software industry. It has implemented two-part rating system, including both a rating category to suggest age-appropriateness, as well as content descriptors to indicate what content may have triggered the rating and/or may be of interest or concern to the consumer.