In 1984, I opened Finish Line with the idea of creating a bicycle shop that carried the latest and finest cycling products anywhere, as well as providing the highest quality of customer service possible. As a consumer myself, I have always believed that customer service and product knowledge are the two most important aspects of any retail business. To this day, all of us here at Finish Line continue to maintain that belief. August 2008 I relocate my store to 8850 Stockdale Hwy right across Cal State University to give our customers a better retail environment and easier access. We are also very fortunate to have in front of our store a 30 mile paved bike trail that runs along the scenic Kern River. If you are ever visiting our city, stop by and say hi, and If you bring your bike, we can send you off on a great ride along our cities wonderful bike way.