A great website that is totally search engine friendly is a must. It takes an experienced team of professionals to design a website that is going to perform. There are so many way to build a website. Yes, the same exact look can be designed using different platforms. How would you know which platform will be the right platform for you? How would a custom made website perform differently compare to a free template website created by a good friend who just took a over the weekend course to become a certified web designer?