Garanimals was born in 1972 out of the idea that there is a positive connection between how children dress and how they feel about themselves. Garan created the fashionable mix-and-match clothing separates with coordinated hand-tags called Garanimals . The kid-friendly Garanimals hang-tap system made it easy for young children to select their own clothes, dress themselves and through these small, successful decisions develop early feelings of self-confidence. Garanimals attracted the attention of psychologist Dr. Joyce Brothers, who became a consultant to the company. Garan maintains a location in New York.