GEM Group is a full-service marketing agency. It specializes in creative development, retail promotion and administration services. The company conducts various contests, digital campaigns and incentive programs. GEM Group organizes consumer and trade hospitality events. The company offers category and prospect analysis, target list recommendation, concept ideation and planning, solicitation, negotiation and program management services. It has a staff of trained and certified professionals who provide flawless execution and project management services. GEM Group also offers sponsorship auditing and analysis and event activation services. The company additionally organizes merchandise and measurement programs. GEM Group is located in New York City.