The Georgia Beverage Association ( GeorgiaBev ) is the trade association for Georgia's refreshing, non-alcoholic beverage industry, serving the public and its members since 1905. GeorgiaBev's mission is to promote the development, preservation, operation and general welfare of the beverage industry in Georgia. GeorgiaBev represents bottlers, franchise companies and support industries of the non-alcoholic beverage industry. GeorgiaBev represents its members on the federal, state and local levels of government. GeorgiaBev provides a neutral forum in which members convene to discuss issues of interest, while maintaining their tradition of spirited competition in the marketplace. The Association also serves as a liaison between the industry, public, and provides a unified voice in legislative and regulatory matters.