Founded by Ed Ell in 1965. He purchased the company from the Derites family. They owned the Derites Sporting Goods Store which was settled here before the main road was paved. This is now Pacific Ave. It is a family business that has grown into the store that it is today. It is a 1200 Square Foot store. They carry new guns, used guns, new bows, used bows, shooting accessories, ammunition, holsters, and offer archery instruction, bow repair, string making and custom arrow work. There is always a full service Bow Tech onsite.