Hollister Company, a division of Abercrombie and Fitch, is named after Hollister Ranch near Santa Barbara, Calif. The company is a southern California lifestyle retailer. Its retail lines are geared towards energetic, outgoing and fashion forward guys and girls. The company s clothing is of the highest quality and at reasonable prices that teenagers can afford. Its clothing line includes polo shirts, cargo shorts, skirts, jeans, t-shirts, underwear and athletic clothing. Hollister also carries a line of colognes and perfumes and various southern California style accessories such as flip flops and jewelry. First opened in 2002, Hollister Company maintains more than 200 retail stores, including a location in El Paso, Texas.