Howdy's Food Marts is a chain of more than 15 retail convenience stores that is owned and operated by the Transmountain Oil Company. Howdy s stores feature either the Shell or Western brands of fuel at each location. Most Howdy s locations feature drive-thru windows, ATMs and pay-at-the-pump services at all locations. The company accepts most major credit cards and offers a proprietary Automated Fueling System to its fleet commercial customers. Its commercial fueling system benefits include branded gasoline, personal ID numbers with every card, detailed fleet manager reports, a daily price help line, free air and water, island-mounted terminals for ease of use and car washes at select locations. Howdy s is also an exclusive ticket outlet for Club 101. Every Wednesday is a Senior Discount Day at Howdy s. It provides a range of bakery goods, deli products and grocery materials. Operational for more than 50 years, Howdy's Food Marts operates various stores in Texas and New Mexico.