THE SOCIAL CMO is an informal consortium of likeminded and dynamic individuals who have embraced social media and the opportunity it represents for advertising, PR, sales and marketing. About HMS Founded in 1994 by Amy Howell, Howell Marketing Strategies is a Memphis, Tennessee-based PR and Marketing firm, combining traditional and social media to offer integrated and effective marketing strategies including: traditional marketing planning ; public relations and crisis management ; branding strategy ; employee communication and training ; social media strategy and execution ; and online reputation monitoring and management. Howell Marketing Strategies clients range from Fortune 500 companies to small businesses and firms, non-profit organizations, public figures, as well as governmental institutions. Memphis Social Media Club Howell Marketing Strategies founded the Memphis Chapter of Social Media Club. Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each oteher. The Club's primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teacher, students, tool makers, business people and other interested collaboraters. The Memphis Chapter aims to create and facilitate a community forum for ongoing communication and education on social media technology.