By providing its customers with an entertainment experience reminiscent of the best of New Orleans, Howl at The Moon has attracted a diverse and loyal following in every market that it has entered. Howl at The Moon is a highly successful dueling piano concept. The focal point of the nightclub is a stage featuring a pair of baby grand pianos. The piano players are the ringmasters responsible for creating the excitement that characterizes the club. The piano players are picked from regional talent and are trained to continually thrill and entertain the audience. Howl at The Moon keeps its shows fresh with a recognizable format that allows its typical customer to sing along with 90 percent of the songs. The club has grown to more than 10 locations in cities such as Louisville, Ky., since its inception in 1990.