Impact Marketing + Communications Impact Marketing + Communications is a Washington, D.C.-based consulting firm serving non-profits, government agencies and small businesses. Impact Marketing + Communications is a team of marketers, designers, writers and editors, and is set up in a way that guarantees clients know-how, flexibility and efficiency. Impact Marketing + Communications is a lean and mean approach that ensures access to the right expertise at the best price. We believe that marketing is the process of building productive relationships and, whether an organization is trying to secure funding for a new project or market its services or concepts in a crowded playing field, marketing principles should drive communications. When they do, organizations can exponentially increase their effectiveness. When they do not, far too much is left to chance. In 1991, Richard Seaton, the founder of Impact Marketing + Communications, began working as an independent consultant, using his business and creative skills to provide fundraising and communications support to organizations seeking to address AIDS. Richard Seaton founded Impact Marketing + Communications in 1997 so that he could expand the depth of service being offered, and support organizations working in other sectors. What began as a desire to help has become a consultancy providing support ranging from marketing strategy development to technical writing. The goal of Impact Marketing + Communications is to help organizations succeed by communicating more effectively with their target audiences. Impact Marketing + Communications helps clients educate and inform, advertise and promote, motivate and inspire. Impact Marketing + Communications provides creative and technical writing. Whatever the marketing principles define how we use the written word. Impact Marketing + Communications - Jordan Water Crisis Brochure (PDF: 5.9 mb) The marketing mix segments the variables used to build a successful marketing endeavor into price, promotion, product (or service) and distribution. These elements don't apply equally to every marketing challenge--but they do apply. Understanding how will increase the effectiveness of your organization, perhaps dramatically. Audience analysis Who are the people and organizations you need to reach to fulfill your organization's mission? What do they believe today? What must they believe if you are going to be successful? Answering questions like these helps us create messages, products and services that reflect more than your organization. Instead, they reflect the wants, needs and concerns of your target audience (s). A business plan starts with marketing, not finance. We create plans based on your market and how you are going to reach it-and not the hypothetical gold mines that are easy to generate on a spreadsheet. Some services change little over time, but others--like informational materials being used to educate the public--require almost constant modification. We use marketing principles to design services that respond to the needs of the audiences you are trying to reach. What you say matters, and so does how you say it. If you use guess-work to develop your message, you probably won't be heard. If you use your language instead of theirs, your message probably won't get through. Your message has to reflect the interests you share with your audience--and it has to respond to their needs, beliefs and values in a way that they understand.