The NICMAXX experience when we first developed NICMAXX. We were thrilled AT the response from the public. It was very rewarding to hear smokers tell US HOW great this NEW technology was. YET. We were concerned that those that were ONE and TWO plus pack a DAY smokers were NOT embracing OUR products. We went to work to research WHY and discovered that for smokers. They needed more aggressive levels of spices. Flavors and levels of nicotine to derive the throat and lung “HIT” required to transition to the electronic cigarette.