With a menu combining traditional and nouveau sushi plus a variety of non-sushi entrees and a vibrant, hip ambience in the raw has become synonymous with great food and a good time. Hughes targeted the Brookside area of Tulsa, and in 2002, he expanded to another market in South Tulsa. Since that time, in the raw has added locations in Oklahoma City and in Broken Arrow. In addition, the in the raw concept is now available for franchise.